This article is about the social networking site. For other uses, see Tag (disambiguation).
Tagged Inc.
|
| Type |
Private |
| Headquarters |
San Francisco, California, United States |
| Founder(s) |
Greg Tseng
Johann Schleier-Smith |
| Owner |
Tagged Inc. |
| Employees |
close to 150 (October 2011)[1] |
| Website |
tagged.com |
| Alexa rank |
262 (August 2012[update])[2] |
| Type of site |
Social networking service |
| Registration |
Required |
| Available in |
English, Spanish, Portuguese, Dutch, French, German, Malay |
| Launched |
October 2004 |
| Current status |
Active |
Tagged is a social discovery website based in San Francisco, California, United States, founded in 2004. Tagged allows members to browse the profiles of other members, play games,[3] and share tags and virtual gifts. Tagged says it has 100 million members.[4] As of 28 September 2011 (2011-09-28)[update], Quantcast reports Tagged monthly unique users at 5.9 million U.S., and 18.6 million globally.[5] Tagged has acquired the social and instant messaging client Digsby[6] and the gaming application WeGame.[7] Michael Arrington wrote in April 2011 that Tagged is most notable for the ability to grow profitably during the era of Facebook.[6]
In 2009, Tagged was criticized for sending deceptive bulk email[8][9][10] and paid $1.4 million in legal settlements regarding those practices.[11] The company has since adopted privacy reforms and changed its invitation processes.[12][13]
Tagged is an Inc. 500 company ranking #476 on the 2010 Inc. list of fastest growing independent U.S. private companies[14] and #80 on Forbes' 2011 list of America's Most Promising Companies.[15]
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Contents
- 1 Company history
- 1.1 Bulk email invitations
- 2 Website
- 2.1 Mobile versions
- 2.2 Social games
- 3 Child safety
- 4 User demographics and site traffic
- 5 References
- 6 External links
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Company history[edit]
Tagged Inc. was co-founded in mid-2004 by entrepreneurs Greg Tseng and Johann Schleier-Smith, who wanted to build a "Teen Yahoo or the next MTV".[16] The pair had formerly co-founded internet incubator Jumpstart Technologies,[17] which was later fined $900,000 for alleged violations of the CAN-SPAM Act, then the largest ever penalty for spam.[18]
In September 2005 the company raised $1.5 million in angel investor funding and three months later raised an additional $7 million from Mayfield Fund, a venture capital firm.[19]
Originally an under-18 site, Tagged allowed users of any age to join from October 2006.[19]
In March 2008, Microsoft announced a commercial partnership with social networking sites Tagged, Facebook, LinkedIn, Bebo, and hi5 regarding email contacts APIs[20][21] which has since been implemented.[22] Other past and current Tagged partnerships have included Slide[disambiguation needed], RockYou, PhotoBucket, Meebo,[23] Razz[24] and Jangl.[25] In February 2009, following complaints from the public Tagged was blocked in Qatar by the only ISP, Qtel, due to inappropriate content that Qtel could not selectively filter.[26] Tagged.com had been one of the 10 most visited sites in Qatar.[27]
In January 2010, Tagged announced that it was donating $50,000 to the Yéle Haiti Earthquake Fund, partly stemming from user donations.[28] In the same month, Tagged won a $200,000 judgment against Erik Voegler, who was spamming other Tagged users.[29]
In May 2010, Tagged was named in Lead411's "2010 Hottest San Francisco Companies", a list of the fastest-growing companies in the software, wireless, internet, and media industries,[30] and in October 2010, Tagged ranked #100 on Deloitte's list of the top 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America.[31]
In April 2011, Tagged acquired Digsby, a multi-protocol instant messenger and social network notification client for Windows with 3 million registered users.[6][32] In September 2011, Tagged made a second acquisition, WeGame, an application for gamers.[7]
As of October 2011, Tagged employs a staff of 150, having grown from 55 at the beginning of 2011. CEO Greg Tseng continues to interview employees, cater lunch and dinner, and hold officewide meetings every Friday.[1] Tagged is a member of the Social Media Advertising Consortium, a trade industry association that aims to increase advertising revenue and to facilitate collaboration among social networking sites, advertisers and marketing researchers.[33] It has been identified as a possible candidate for an IPO by 2013.[34]
In November 2011, Tagged was named to the Forbes list of America's Most Promising Companies.[15]
In December 2011, Tagged acquired Hi5 Networks Inc., which was once the third-largest social network behind Facebook and MySpace.[35] The deal, terms of which were not disclosed,[35] added Hi5's 230 million members to Tagged's base of 100 million registered users.[36]
Also in December 2011, Tagged acquired Topicmarks, a natural language processing and machine learning company.[37]
Bulk email invitations[edit]
Between April and June 2009, Tagged sent tens of millions of misleading spam emails like this one, which falsely stated that a contact sent photographs to the recipient.
[38][39]
In June 2009, Time magazine columnist Sean Gregory called Tagged "The world's most annoying website".[10] Tagged asked users for their email username and password, retrieved email addresses from their address books, and repeatedly sent email invitations to people who were not registered on Tagged, falsely stating that they have been "added as a friend" or that the inviter had sent them photos on Tagged. This process has been labelled an "e-mail scam" by consumer anti-fraud advocates[40] and drawn criticism in the technology press[8][41][42] and from users.[43] The emails were discussed as possible spam by Black Web 2.0[44] and the resemblance to a virus was noted by urban legend site Snopes.com.[39] The New York Times referred to the practice as "contact scraping".[9]
In July 2009 New York State Attorney General Andrew Cuomo announced his intention to sue Tagged for "deceptive email marketing and invasion of privacy".[38] Tagged reached a settlement in which it agreed to pay $500,000 and to modify its promotional practices.[45] Simultaneously, Tagged settled an enforcement action by the state of Texas, agreeing to pay $250,000 in penalties and fees. Conditions of the settlement included "clear and conspicuous" disclosure of the use of information in the user's email address book, providing a clear method to skip the step and display to users the specific emails to be sent.[46] Tagged has adopted these reforms and changed its invitation processes.[47]
In February 2010, Tagged settled a class action lawsuit about its former registration process with California residents Miriam Slater and Sara Golden and awarded them $10,000 each.[48] Tagged also agreed to destroy email addresses that were collected from users between April and June 2009, if those users did not mean to invite their contacts to the site.[48]
In April 2010, San Francisco District Attorney Kamala Harris announced that Tagged agreed to pay $650,000 to settle claims of deceptive emails.[49] This settlement related to emails sent from April 2009 through June 2009.
In April 2011, in an interview with Inc. magazine, the company shared its experience and learning from the event.[13]
Website[edit]
After registering a free account, Tagged users can customize their profile page, to which they can post a biography about themselves and their interests, post status updates to inform their friends of their whereabouts and actions, upload photos and albums, and send and receive messages from other users. Users can see which other users have recently viewed their profile. They can also sort videos by most viewed, top rated and most liked, and send virtual gifts to their friends. Virtual gifts are bought with "gold" which users buy with actual money or receive by completing special offers or tasks. There are chat rooms where users engage in real time online chat according to their age and mood. Designed to facilitate relationships and dating, Tagged allows users to send and receive notifications for "Luv", "Winks" and "Meet Me", a rating engine that allows users to rate the attractiveness of photos submitted by others. On October 30, 2009, Tagged announced a simpler signup process.[50]
Mobile versions[edit]
Tagged developed a mobile version of its site in April 2011, making Tagged more usable by smartphones with a mobile internet browser. This version allows users to send and receive friend requests, play games, and send messages.[51] This mobile version also offers location-based, real-time chat for users.[52] Tagged began offering an iPhone application from July 2010, which was downloaded more than 100,000 times in its first week.[53] Tagged's Android application became available in March 2011. By April 2011, the Android versions, had slightly more users than on the iPhone application,[51] and in May 2011 it was the number three social networking application on the Android.[54] In the latest update of their iOS and Android Apps, Tagged has added the capability of refreshing data by using the "pulling down" gesture and loading more data by using the "pulling up" gesture.[55] In June 2011 Tagged launched its first BlackBerry application.[56] Being a native application, it runs on a mixture of HTML and the device systems.[57]
Social games[edit]
Social games on Tagged differ from those on other social networking services, because players are encouraged to make new friends through the games.[58] In May 2010, Tagged opened its own in-house gaming division.[59] Leading the division is Andrew Pedersen, former vice president of the Pogo division of Electronic Arts. Tagged plans to create more social games, several of which are already in development.[60] Together with its acquisition of Digsby, Tagged's focus on social games signals an attempt to add more social communication options to its platform.[59]
Launched in 2008, Pets was Tagged's first game and, as of May 2011, remains the most popular.[59][61] Similar to a fantasy sports league, players earn virtual cash to "own", "buy" and "sell" other players as pets. Virtual cash can be earned by players in several ways, such as frequently logging in to Tagged or by converting Tagged gold at the Pets Cash Bar into Pets Cash.
Farm was introduced in May 2011. Unlike Zynga's Farmville on Facebook, there is no animation or farmer. Advancement is based on virtual money earned by harvesting plants and animals in the game.[58] Other games on Tagged include Zynga games such as Poker and Crowdstar's Happy Aquarium.
Child safety[edit]
Initially targeted at US teens, Tagged was opened to users worldwide aged 13 and older in October 2006 and still maintains security measures for users under 18.[19] Users over 16 and the public cannot view the profiles of 13 and 14 year olds, and profiles for 15–16 year olds are private to the public and to users over 18. The only way to add teens as friends is by knowing the email address or surnames to request the friendship, and the younger user must accept the friendship request. However, the security measures are not entirely successful. In February 2009, a high school teacher was arrested after having sex with a 14 year old girl he met on Tagged. The 32 year old, who was not listed on either state or national sex offender websites, had over 100 female friends below the age of 17.[62]
In December 2009 New York State Attorney General Andrew Cuomo announced that Tagged and 13 other social networking sites agreed to remove registered sex offenders under the New York Electronic Securing and Targeting of Online Predators Act.[63] Nevertheless, a 2010 undercover investigation by Cuomo's office claimed that graphic images of children being sexually abused were readily accessible on Tagged.[64] Investigators registered accounts at Tagged and reported inappropriate content to Tagged administrators following procedures described on the site. They found "significant lapses" in Tagged's response to these reports. At a news conference, Cuomo referred to Tagged as "one of the worst social networking sites that we've encountered."[65]
User demographics and site traffic[edit]
As of April 2011[update], Alexa rankings suggest the popularity of Tagged peaked in early 2009 and has been declining since.[2] Each month Tagged is visited by 5.9 million US users and 18.6 million users worldwide.[5] Hitwise data shows that between December 2008 and December 2009 Facebook drove category growth, and the only other site to grow in market share during that period was Tagged, which increased its share by 35%.[66] In September 2009, Tagged had a 2.38% share of the United States social networking site market, based on monthly visits.[67]
Though originally a teen-only site, Tagged now has more members in the 35–49 year old group than in any other; teens in the US now account for 10% of its members. Sixty-four percent of users earn under $60,000 per year and 60% have less than a college education.[5] In the US, users of Tagged are more likely than internet users in general to be female or African American.[5]
Eighty percent of Tagged users also use Facebook.[1] According to ComScore December 2009 data, users spent 2 minutes longer on average on Tagged than Facebook users do on Facebook.[68]
In May 2010, ComScore reported that Tagged entered the top 10 U.S. Online Display Ad Publishers for the first time. Tagged.com was ranked at number 10 with a 0.6% share of the total market, having served 6.8 billion ads in the U.S. in the first quarter 2010.[69]
In September 2010, Tagged surpassed 100 million registered members of which one quarter to one third are active monthly.[70] Revenue has grown to over $30 million, and 2011 revenue is predicted by Tseng to be over $50 million.[70]
References[edit]
- ^ a b c Wang, Jennifer (October 2011). "How Tagged Made a Turnaround for Growth". Entrepreneur. Retrieved October 22, 2011.
- ^ a b "Tagged.com Site Info". Alexa Internet. Retrieved 2012-08-02.
- ^ "ourWorld Integrated Into Tagged.com". Virtual Worlds News. March 1, 2010. Retrieved 2010-06-14.
- ^ "Tagged". tagged.com. Retrieved June 16, 2011.
- ^ a b c d "tagged.com: Quantcast Audience Profile". Quantcast. Retrieved 2011-09-28.
- ^ a b c Arrington, Michael (April 19, 2011). "Tagged Buys Popular Social/Instant Messaging Client Digsby". TechCrunch. Retrieved 2011-06-16.
- ^ a b MG Siegler (September 21, 2011). "Social Discovery Meets Gaming Discovery: Tagged Buys WeGame". TechCrunch. Retrieved September 28, 2011.
- ^ a b Christopher Covert (April 8, 2007). "Spam meets Web 2.0". Symantec Connect. Symantec. Retrieved 2010-01-14.
- ^ a b Alina Tugend (June 19, 2009). "Typing in an E-Mail Address, and Giving Up Your Friends’ Too". The New York Times. Retrieved 2009-12-05.
- ^ a b Gregory, Sean (June 11, 2009). "Tagged: The World's Most Annoying Website". Time. Retrieved June 11, 2009.
- ^ Wendy Davis (April 13, 2010). "Fined Again, Tagged Pays $650K To San Fran Authorities". MediaPost Publications. Retrieved 2011-04-10.
- ^ "Tagged.com settles with N.Y., Texas over privacy". San Francisco Chronicle. November 10, 2009. Retrieved 2009-12-05.
- ^ a b "Case Study: Battling a Media (and Legal) Firestorm". Inc.com. Retrieved 2013-06-14.
- ^ "Tagged". Inc. 2011. Retrieved 2011-04-10.
- ^ a b "America's Most Promising Companies". Forbes Magazine. 2011. Retrieved 2012-02-25.
- ^ "Who Says Money Can't Buy Hipness?". BusinessWeek. Retrieved 2009-11-23.
- ^ "Greg Tseng's speaker bio at the Authentication and Online Trust Summit 2007". [dead link]
- ^ "FTC Slams Spammer in Pocketbook". Federal Trade Commission. March 23, 2006. Retrieved June 11, 2009.
- ^ a b c Michael Arrington (May 9, 2007). "Tagged Turns Profitable – May Be Fastest Growing Social Network". TechCrunch. Retrieved 2009-12-13.
- ^ John Richards (March 25, 2008). "Microsoft Partners with Top Social Networks to Put Users at the Center of their Data". Live Services Blog. Retrieved 2010-01-08.
- ^ Erick Schonfeld (March 25, 2008). "Microsoft Embracing Data Portability? Partnerships With Facebook, Bebo, Hi5, LinkedIn and Tagged". TechCrunch. Retrieved 2009-12-13.
- ^ Michael Arrington (April 21, 2009). "Windows Live To Add More Social Network Partners (Digg, MySpace, Facebook, Last.fm And More)". TechCrunch. Retrieved 2009-12-13.
- ^ Erick Schonfeld (January 31, 2008). "Meebo Turns Chat Rooms Into A Web Service". TechCrunch. Retrieved 2009-12-13.
- ^ "Press Release: Razz, Inc. Partners With Major Social Networking Site, Tagged". FierceWireless. July 26, 2007. Retrieved 2009-12-13.
- ^ "Jangl launches service with Tagged". San Francisco Business Times. April 25, 2007. Retrieved 2009-12-13. [dead link]
- ^ Joanna Hartley (9 February 2009). "Qtel blocks popular social networking site". Arabian business.com. Retrieved 2009-12-05.
- ^ "Complaints forced Qtel to block top-rated site". The Peninsula at Gulf Base. February 9, 2009. Retrieved 2009-06-11.
- ^ "Tagged Donates $50,000 to Yele Haiti Earthquake Fund". Tagged press release. January 21, 2010. Retrieved 2010-01-21.
- ^ "Tagged.com Awarded $200,000 Judgment Against Spammer". Marketwire. January 29, 2010. Retrieved 2010-02-13.
- ^ "Hottest Companies in San Francisco". Lead411. May 18, 2010. Retrieved 2010-10-02.
- ^ "2010 Technology Fast 500 Rankings" (PDF). Deloitte. 2010. Retrieved 2010-12-10.
- ^ Gannes, Liz (April 19, 2011). "Tagged Buys Digsby IM Client". AllThingsD. Retrieved 2011-06-16.
- ^ "About the Social Media Advertising Consortium". Social Media Advertising Consortium, Inc. 2009. Retrieved 2009-12-05.
- ^ James Altucher (December 10, 2010). "6 Reasons Groupon's Rejection Of Google Is Great For The Universe". Business Insider. Retrieved 2011-04-10.
- ^ a b Shayndi Raice (December 14, 2011), Tagged Acquires Facebook Competitor Hi5, The Wall Street Journal
- ^ Chris Marlowe (December 15, 2011). "Tagged Acquires Social Network Competitor hi5". Digital Media Wire.
- ^ Constine, Josh 12/9/2011, http://techcrunch.com/2011/12/09/tagged-acquires-topicmarks/
- ^ a b "Attorney General Cuomo Announces Legal Action Against Social Networking Site That Raided Email Address Books, Stole Identities, And Spammed Millions Of Americans". Office of the Attorney General, State of New York. July 9, 2009. Retrieved 2009-12-05.
- ^ a b Barbara and David P. Mikkelson (November 14, 2009). "Tagged". Snopes.com. Retrieved 2009-12-13.
- ^ "Tagged.com Email Scam - "Your Friend Tagged You" - Phishing for Your Identity". Consumerfraudreporting.org. Retrieved 2009-06-09.
- ^ Larry Seltzer (April 10, 2007). "Harvesting Teenagers". eWeek. Retrieved 2009-12-05.
- ^ Allison Bruce (June 14, 2009). "Tagged e-mails grab your address book". Ventura County Star. Retrieved 2010-10-11.
- ^ User comments at McAfee Site Advisor
- ^ "Did You Get Tagged Yet?". Black Web 2.0. Retrieved 2009-06-10.
- ^ Bray, Chad (November 9, 2009). "NY Attorney General: Tagged.com To Pay $500,000 Penalty". The Wall Street Journal. Archived from the original on January 22, 2010.
- ^ Jonathan Stempel (November 9, 2009). "Texas settle with Tagged.com over e-mails". Reuters. Retrieved 2009-12-05.
- ^ "Tagged.com settles with N.Y., Texas over privacy". San Francisco Chronicle. November 10, 2009. Retrieved 2010-01-26.
- ^ a b Wendy Davis (February 8, 2010). "Publications Social Net Tagged Agrees To Destroy Allegedly Ill-Begotten Email Addresses". MediaPost Publications. Retrieved 2010-02-13.
- ^ "Tagged.com gets slapped by San Francisco DA". LegalNewsline.com. April 13, 2010.
- ^ "Tagged Rolls Out New and Improved Invite Process; Enhances Privacy and Security". Tagged Blog. October 30, 2009. Retrieved 2010-01-08.
- ^ a b Cutler, Kim-Mai (Apr 13, 2011). "Social Network Tagged Adds Mobile Website, Touches Up Android, iOS Apps". Inside Mobile Apps. Retrieved October 29, 2011.
- ^ Khan, Azam (August 10, 2011). "Tagged Launches Social Discovery Mobile App With Real-Time Chat". Social Times. Retrieved October 29, 2011.
- ^ Dawson, Carolyn J (July 26, 2010). "100,000 Downloads Achieved by Tagged iPhone App Achieves in its Launch Week". TMCNews. Retrieved October 29, 2011.
- ^ Spirrison, Brad (May 14, 2011). "How Tagged touches more members on Android". appolicious. Retrieved October 29, 2011.
- ^ Alcon, Justin (November 7, 2011). "Tagged Adds Some Great Features to its Mobile App". Retrieved November 22, 2011.
- ^ Mobile
- ^ Atkins, Lucas (June 22, 2011). "Tagged Launches New BlackBerry App that Further Helps Consumers Connect On-The-Go". n4bb.com. Retrieved October 29, 2011.
- ^ a b Morrison, Chris (May 18, 2010). "Tagged Releases Second Social Game As It Turns to In-House Development". Inside Social Games. Retrieved October 29, 2011.
- ^ a b c Parr, Ben (May 17, 2011). "Tagged Opens Its Own Social Game Studio". Mashable. Retrieved October 29, 2011.
- ^ Osborne, Joe (May 18, 2011). "Tagged hires former EA, Pogo VP to run social games, compete with Facebook". games.com the blog. Retrieved October 29, 2011.
- ^ AJ Glasser (May 26, 2011). "Tagged Looks to In-House Social Game Development for New Growth". Inside Social Games. Retrieved October 29, 2011.
- ^ Sara Suddes (February 26, 2009). "High school math teacher arrested for sex crimes with 14-year-old". The Gilroy Dispatch. Retrieved 2009-12-13.
- ^ "Cuomo: Social Networking Sites Agree to Remove Sex Offenders from Sites". WICZ-TV. December 10, 2009. Retrieved 2010-01-08.
- ^ "Attorney General Cuommo Takes Legal Action against Social Networking Site that Ignores Proliferation of Child Pornography". Office of the Attorney General, State of New York. June 10, 2010. Retrieved 2010-06-14.
- ^ Laura Dolan (June 10, 2010). "NY attorney general warns teen social networking website". CNN. Retrieved 2010-06-14.
- ^ LeeAnn Prescott (February 10, 2010). "54% of US Internet users on Facebook, 27% on MySpace". VentureBeat. Retrieved 2010-10-11.
- ^ "Experian Hitwise : Facebook Visits Increased 194 Percent in Past Year". Hitwise. October 9, 2009. Retrieved 2009-11-26.
- ^ LeeAnn Prescott (February 10, 2010). "Social Networking by the Numbers: Facebook is eating up MySpace, 2nd tier networks led by Tagged". Research-Write: Research and Writing for Online Marketing. Retrieved 2010-06-14.
- ^ "Americans Received 1 Trillion Display Ads in Q1 2010 as Online Advertising Market Rebounds from 2009 Recession". ComScore press release. May 13, 2010. Retrieved 2010-05-26.
- ^ a b "How Tagged Found A 100 Million User Path Post Facebookocalypse". TechCrunch. September 2, 2010. Retrieved 2010-10-02.
External links[edit]
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Social networking services
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| Websites |
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Personal
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- Ask.fm
- Badoo
- Bebo
- Cyworld
- Diaspora
- Draugiem.lv
- Facebook
- Formspring
- Foursquare
- GetGlue
- Google+
- Hi5
- Hyves
- Instagram
- Keek
- LockerDome
- Me2day
- Mobli
- Myspace
- Netlog
- Orkut
- Odnoklassniki
- Path
- Pinterest
- Renren
- Sina Weibo
- Spaces
- StudiVZ
- Tagged
- Tea Party Community
- Tuenti
- Tumblr
- Twitter
- VKontakte
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|
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Professional
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- BranchOut
- Edmodo
- LinkedIn
- NationalField
- ResearchGate
- Viadeo
- XING
- Ideaplane
- Yammer
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Defunct
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White-label services
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| Tools |
- Facebook Connect
- OpenSocial
- Social network analysis software
- Diaspora (software)
- Web 2.0 Suicide Machine
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| General |
- Comparison of software
- Online identity
- User profile
- Virtual community
- 1+ million users
- 100+ million users
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| Applications |
- Social network advertising
- Social network hosting service
- Online dating service (comparison)
- Mobile
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| User interface |
- Activity stream
- (Brand/Fan) Pages
- Like button
- Hashtag
- Groups
- Reblogging
- Polling
- Internet petitions
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| Implications |
- Privacy issues
- User gender difference
- Use in investigations
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| Related concepts |
- Small world experiment
- Small-world network
- Social network
- Cybersectarianism
- Panopticon
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| Protocols |
- Distributed Social Networking Protocol
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