unfamiliar; "new experiences"; "experiences new to him"; "errors of someone new to the job"
having no previous example or precedent or parallel; "a time of unexampled prosperity" (同)unexampled
(of crops) harvested at an early stage of development; before complete maturity; "new potatoes"; "young corn" (同)young
not of long duration; having just (or relatively recently) come into being or been made or acquired or discovered; "a new law"; "new cars"; "a new comet"; "a new friend"; "a new year"; "the New World"
other than the former one(s); different; "they now have a new leaders"; "my new car is four years old but has only 15,000 miles on it"; "ready to take a new direction"
unaffected by use or exposure; "it looks like new"
a piece of wood that has been burned or is burning (同)firebrand
burn with a branding iron to indicate ownership; of animals
a recognizable kind; "theres a new brand of hero in the movies now"; "what make of car is that?" (同)make
identification mark on skin, made by burning
mark with a brand or trademark; "when this product is not branded it sells for a lower price" (同)trademark, brandmark
information about recent and important events; "they awaited news of the outcome" (同)intelligence, tidings, word
informal information of any kind that is not previously known to someone; "it was news to me"
information reported in a newspaper or news magazine; "the news of my death was greatly exaggerated"
broken husks of the seeds of cereal grains that are separated from the flour by sifting
food prepared from the husks of cereal grains
in use after medieval times; "New Eqyptian was the language of the 18th to 21st dynasties"
For the band, see Brand New (band). For other uses, see Brand New (disambiguation).
In marketing, brand-new products or services are created and promoted under a new brand. This is a brand strategy alongside the brand stretching, line extension and multi-brands strategies.[1] The brand-new strategy is focused on creating and introducing new products effectively. It involves researching a market to discover consumer needs that provide a market opportunity, generating ideas on how to approach that opportunity, and commercializing a product by communicating how the product covers the needs.[2]
Companies may introduce brand-new products that replace previous products as a leading function for marketing, instead of making small incremental improvements on existing products.[3]
See also
As seen on TV
Not sold in stores
References
^Rajagopal (2009). International Marketing, 1E. Vikas Publishing House Pvt Ltd. p. 239. ISBN 8125918566.
^G. Michael Maddock; Luisa C. Uriarte; Paul B. Brown. Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models. John Wiley & Sons, 2011. ISBN 1118061454.
^Jon Sundbo (1998). The Theory of Innovation: Entrepreneurs, Technology and Strategy. Edward Elgar Publishing. p. 131. ISBN 1781008892.
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Li Y1, Zhao SL, Xu Z, Zhang FJ, Huang JZ, Zhao DW, Jiang WW, Yan G.
Guang pu xue yu guang pu fen xi = Guang pu.Guang Pu Xue Yu Guang Pu Fen Xi.2008 Sep;28(9):1974-8.
Solid state cathode luminescence (SSCL) is a bran-new excitation mode. In the device, the inorganic semiconductor is used for electron acceleration. After acceleration the energy of electrons may be raised up so high that these hot electrons have enough energy to induce luminescence in the visible r
… In this paper, we design a bran-new trunk mechanism in which is equipped with an actuator and build 6-legs robots with passive limbs with the trunk. …
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