WordNet

force to drink
cover with liquid; pour liquid onto; "souse water on his hot face" (同)douse, dowse, soak, sop, souse
sink below the surface; go under or as if under water (同)submerse
cover completely or make imperceptible; "I was drowned in work"; "The noise drowned out her speech" (同)drown, overwhelm
put under water; "submerge your head completely" (同)submerse
enclose or envelop completely, as if by swallowing; "The huge waves swallowed the small boat and it sank shortly thereafter" (同)swallow, swallow up, bury, eat_up
thrust or throw into; "Immerse yourself in hot water" (同)plunge
receive into the mind and retain; "Imbibe ethical principles"
covered with sunlight; "sun-drenched beaches along the Riviera"
abundantly covered or supplied with; often used in combination; "drenched in moonlight"; "moon-drenched meadows" (同)drenched in
the act of making something completely wet; "he gave it a good drenching" (同)soaking, souse, sousing

PrepTutorEJDIC

(…で)〈人・衣服など〉‘を'『ずぶぬれにする』《+『名』+『with』(『by』)+『名』》
…‘を'水中に沈める,浸す / …‘を'消し去る,おおい隠す / 水中にもぐる(没する)
(水・液体に)…‘を'浸す,沈める・(仕事などに)〈自分〉‘を'没頭させる《+one『self』+『in』+『名』(do『ing』)》
…‘を'飲む / 〈水・光・熱など〉‘を'吸収する / 〈知識・思想など〉‘を'吸収する / 飲む / 液体(湿気)を吸収する
太陽の照りつける(sunbaked) = sun-drenched

Wikipedia preview

出典(authority):フリー百科事典『ウィキペディア（Wikipedia）』「2015/06/22 21:02:13」(JST)

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Drench is a brand of bottled spring water owned by Britvic. Drench is one of a range of water brands from Britvic, which includes Pennine Spring and Fruit Shoot H20.^[1]

The Water

The spring water in Drench is filtered through sandstone for up to 50 years and then bottled at source from a spring within the Yorkshire hills. However, packaging for the "Juicy Drench" range of juice drinks, launched in February 2009, states the water for this product comes from a spring in Norfolk.

The bottles come in 440ml, 750ml, 1.5 litres and 2 litre sizes. They are stocked in all major Supermarkets such as Tesco, Asda, Morrisons, The Co-operative Food and Waitrose who all stock their stores with it.

Advertising

Brains

Drench launched a television advertisement campaign with the puppet character Brains from Thunderbirds dancing to "Rhythm Is a Dancer" by Snap!. The advert depicts Brains dancing, he then takes a sip of Drench and dances better than before. The slogan "Brains perform best when they're hydrated" appears on screen followed by a picture of a Drench water bottle and "Your Brain's 75% water".^[2] The advert was created using computer-generated imagery, and wires to control the puppet. Although the wires are mostly edited out of the images, they are visible at some points.^{[citation needed]} Drench have more recently launched a second advertisement featuring Brains following on from the first. It features the last few seconds of the original advertisement and then Brains proceeds to fall over his prop, a broom. The slogan "Dehydrated Brains don't perform well" appears on screen and is followed by a picture of a Drench water bottle and "Your Brain's 75% water...staydrenched.co.uk" ^[3]

The Clever Hamsters

In late 2009, Drench began a different campaign, focusing on a hamster band, 'The Clever Hamsters', the 4 hamsters are "Miles" (Plays the Saxophone), "Fats" (Plays the Trumpet), "Dizzy" (Plays the Oboe) and "The Duke" (Plays a Mouth-Organ). The ad shows them playing a tune on their instruments with ease after drinking Drench.

Marketing

As part of their experiential marketing campaign Drench created "The Drench Top Up Zone" for 3 months at Bluewater shopping mall in late 2009. The idea behind the campaign was to create a place for shoppers to rest and top up their hydration with samples of Drench, creating brand awareness for the drink. Results showed that 71% of consumers spent up to 20 minutes in "The Zone" and brand awareness increased by 45%.^[4]

References

^ [1], Britvic's Drench Website.
^ [2], Television advertisement on YouTube.
^ [3], Television advertisement on YouTube.
^ "Drench Experiential Marketing Campaign". iD Experiential.

English Journal

Anthelmintic resistance in ovine gastrointestinal nematodes in inland southern Queensland.

Lyndal-Murphy M1, Ehrlich W, Mayer D.
Australian veterinary journal.Aust Vet J.2014 Nov;92(11):415-20. doi: 10.1111/avj.12250.
OBJECTIVE: To establish the prevalence of anthelmintic resistance in ovine gastrointestinal nematodes in southern Queensland.DESIGN: An observational parasitological study using the faecal egg count reduction test.METHODS: Sheep farms (n = 20) enrolled in this study met the twin criteria of using wo
PMID 25348144

Induced systemic resistance responses in perennial ryegrass against Magnaporthe oryzae elicited by semi-purified surfactin lipopeptides and live cells of Bacillus amyloliquefaciens.

Rahman A1, Uddin W, Wenner NG.
Molecular plant pathology.Mol Plant Pathol.2014 Oct 6. doi: 10.1111/mpp.12209. [Epub ahead of print]
Suppressive ability of several strains of cyclic lipopeptide-producing Bacillus rhizobacteria to gray leaf spot disease caused by Magnaporthe oryzae was previously documented, however, underlying mechanism(s) involved in the induced systemic resistance (ISR) activity in perennial ryegrass (Lolium pe
PMID 25285593

Chemical class rotations for control of Bemisia tabaci (Hemiptera: Aleyrodidae) on poinsettia and their effect on cryptic species population composition.

McKenzie CL1, Kumar V, Palmer CL, Oetting RD, Osborne LS.
Pest management science.Pest Manag Sci.2014 Oct;70(10):1573-87. doi: 10.1002/ps.3736. Epub 2014 Mar 3.
BACKGROUND: Bemisia tabaci, a polyphagous insect with over 900 host plants, is an effective vector of more than 100 plant viruses. Being highly fecund, B. tabaci has the potential to develop insecticide resistance rapidly, as demonstrated by reports of use failures with MEAM1 and MED cryptic species
PMID 24464725

Improvements on restricted insecticide application protocol for control of human and animal african trypanosomiasis in eastern Uganda.

Muhanguzi D1, Picozzi K2, Hatendorf J3, Thrusfield M4, Welburn SC2, Kabasa JD5, Waiswa C5.
PLoS neglected tropical diseases.PLoS Negl Trop Dis.2014 Oct 30;8(10):e3284. doi: 10.1371/journal.pntd.0003284. eCollection 2014.
BACKGROUND: African trypanosomes constrain livestock and human health in Sub-Saharan Africa, and aggravate poverty and hunger of these otherwise largely livestock-keeping communities. To solve this, there is need to develop and use effective and cheap tsetse control methods. To this end, we aimed at
PMID 25356758

Japanese Journal

温水潅注処理によるナシ白紋羽罹病樹の治療

江口直樹,徳竹浩文,杵淵真也,山岸菜穂
関東東山病害虫研究会報 56, 59-62, 2009-12-01
ナシ白紋羽病罹病樹に対し，50℃の温水を潅注処理して治療効果を検証した。2005年は長野県下伊那郡高森町で試験を行い，地下20cmの地温を測定し，1樹当たり5地点中4地点が35℃を超えるまで処理をした。処理した5樹中4樹は処理後に菌糸付着が消失し，残り1樹も菌糸付着量が減少し効果が認められた。2006年には長野県飯田市で試験を実施し，地下20cmの4地点中2地点が35℃を超えるまで処理をした。処理 …
NAID 10026875803