出典(authority):フリー百科事典『ウィキペディア(Wikipedia)』「2015/08/17 17:58:10」(JST)
この項目では、化粧品ブランドについて説明しています。その他の「Axe」については「AXE」をご覧ください。 |
Axe(アックス)はユニリーバが展開する、男性用化粧品のブランドである。
欧米では、1983年のフランスでの発売開始を皮切りにさまざまな商品が発売され、アメリカではスティック・タイプの制汗剤やシャワー・ジェル、アフター・シェイブ・ローションなども販売されており、主軸商品であるデオドラントの香りは15種類以上ある。
イギリスやオーストラリア、ニュージーランドなど一部地域では、同一の商品がLynx(リンクス)というブランドで売られている。
日本ではユニリーバ・ジャパンが2007年3月5日より販売を開始した。日本での発売準備に3年を要した[1]。
7種類の香りの「フレグランスボディスプレー」はいわゆるスプレータイプの香水であり、汗や体臭を防ぐ機能はない(缶にも「オーデコロン」の記載がある)。2009年2月に「Twist It!」をキーワードに回して下げてスプレーする新形状のボトルと新ロゴを導入し、フルモデルチェンジを行った。2011年にパッケージ変更を行い、外装フィルム上部に香りの特徴を明記して分かりやすいようになっている。
また2010年3月には、フレグランス以外のカテゴリーで初めて展開する新製品「プレミアム ブラックシート」を発売。商品名にあるようにこのカテゴリーでは珍しい黒のシートを採用した顔や身体の汗や皮脂汚れを拭き取る微香性のリフレッシュシートである。適度な厚みがあり、肌触りのよいブラックシートは、ハンカチのように人前でもおしゃれに使えるだけでなく、拭き取った古い角質が見やすいのも特徴である。なお、本製品は日本人向けに開発された世界初の製品である。また、同年8月にはアメリカで人気の高い「ボディソープ」が日本に上陸するとともに、多重ネット構造の泡立てサイドとかかとなどの皮膚の固い部分もしっかりこすって汚れや古い角質を落とすスクラブサイドの2Way仕様の男性向けボディウォッシュツール「ガイウォッシュ」を追加した。なお、「ボディソープ」は成分・パッケージを日本向けに変更したもので、日本仕様でも発売2ヶ月で販売本数100万本を突破する大ヒット商品となった。
2012年3月には、新たなカテゴリーとして、スプレータイプの男性用制汗デオドラント剤「アックスドライ デオドラントスプレー」を発売。現在の制汗剤市場の多くは、消臭や香りによるマスキングといった発汗後の対処を主として訴求しているのに対し、本製品は汗をかく前に塗布することで、汗を出にくくし、体臭の根本原因である汗を抑えることにより、ニオイの発生を防ぐというプレケアタイプの制汗剤で、「速攻ディフェンステクノロジー」と呼ばれる独自技術により、制汗有効成分が汗に反応して瞬時にジェルを形成し、汗腺をプラグ化(蓋をする)することで、汗が表面に出てくるのを防ぐ。またスプレーの噴射口を3つ穴にした「トリプルホールスプレー」を採用により、より広い範囲に噴射でき、肌にやさしく、ムラなく有効成分を送り届けることができる。
日本では消費者の興味を持たせる為に、イギリス製のテレビCMを発売直後の3日間だけ放映し、その後、日本国内オリジナルのCMを放映しある程度、製品の名前を浸透させるというティザー広告作戦が行われた[1]。
全CMで、男性が体に製品を吹きかけると、それをかぎつけた女性が大挙して押し寄せてくるという内容で、女性をひきつける香りをうたっている。(ただし、実際にそういう効果は無い。)
This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (October 2014) |
An axe (in American English also spelled ax) is an implement that has been used for millennia to shape, split and cut wood; to harvest timber; as a weapon; and as a ceremonial or heraldic symbol. The axe has many forms and specialised uses but generally consists of an axe head with a handle, or helve.
Before the modern axe, the stone-age hand axe was used from 1.5 million years BP without a handle. It was later fastened to a wooden handle. The earliest examples of handled axes have heads of stone with some form of wooden handle attached (hafted) in a method to suit the available materials and use. Axes made of copper, bronze, iron, steel appeared as these technologies developed. Axes are usually composed of a head and a handle.
The axe is an example of a simple machine, as it is a type of wedge, or dual inclined plane. This reduces the effort needed by the wood chopper. It splits the wood into two parts by the pressure concentration at the blade. The handle of the axe also acts as a lever allowing the user to increase the force at the cutting edge—not using the full length of the handle is known as choking the axe. For fine chopping using a side axe this sometimes is a positive effect, but for felling with a double bitted axe it reduces efficiency.
Generally, cutting axes have a shallow wedge angle, whereas splitting axes have a deeper angle. Most axes are double bevelled, i.e. symmetrical about the axis of the blade, but some specialist broadaxes have a single bevel blade, and usually an offset handle that allows them to be used for finishing work without putting the user's knuckles at risk of injury. Less common today, they were once an integral part of a joiner and carpenter's tool kit, not just a tool for use in forestry. A tool of similar origin is the billhook. However, in France and Holland the billhook often replaced the axe as a joiner's bench tool.[citation needed]
Most modern axes have steel heads and wooden handles, typically hickory in the US and ash in Europe, although plastic or fibreglass handles are also common. Modern axes are specialised by use, size, and form. Hafted axes with short handles designed for use with one hand are often called hand axes but the term hand axe refers to axes without handles as well. Hatchets tend to be small hafted axes often with a hammer on the back side (the poll). As easy-to-make weapons, axes have frequently been used in combat.
Initially axes were tools of stone called hand axes, used without handles (hafts), and had knapped (chipped) cutting edges of flint or other stone. Axes made with ground cutting edges are known since the Neolithic period ending 4,000 to 2,000 BC. The first true hafted axes are known from the Mesolithic period (ca. 6000 BC). Few wooden hafts have been found from this period, but it seems that the axe was normally hafted by wedging. Birch-tar and raw-hide lashings were used to fix the blade.
Sometimes a short section of deer antler (an "antler sleeve") was used, which prevented the splitting of the haft and softened the impact on the stone blade itself, helping absorb the impact of each axe blow and lessening the chances of breaking the handle. The antler was hollowed out at one end to create a socket for the axehead. The antler sheath was then either perforated and a handle inserted into it or set in a hole made in the handle instead.
The distribution of stone axes is an important indication of prehistoric trade. Thin sectioning is used to determine the provenance of the stone blades. In Europe, Neolithic 'axe factories', where thousands of ground stone axes were roughed out are known from many places, such as:
Stone axes are still produced and in use today in parts of Irian Jaya, New Guinea. The Mount Hagen area was an important production centre.
From the late Neolithic/Chalcolithic onwards, axes were made of copper or copper mixed with arsenic. These axes were flat and hafted much like their stone predecessors. Axes continued to be made in this manner with the introduction of Bronze metallurgy. Eventually the hafting method changed and the flat axe developed into the 'flanged axe,' then palstaves, and later winged and socketed axes.
The Proto-Indo-European word for "axe" may have been pelek'u- (Greek pelekus πέλεκυς, Sanskrit parashu, see also Parashurama), but the word was probably a loan, or a Neolithic wanderwort, ultimately related to Sumerian balag, Akkadian pilaku- .[citation needed]
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Axe in hieroglyphs |
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Axe alternate in hieroglyphs |
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At least since the late Neolithic, elaborate axes (battle-axes, T-axes, etc.) had a religious significance and probably indicated the exalted status of their owner. Certain types almost never show traces of wear; deposits of unshafted axe blades from the middle Neolithic (such as at the Somerset Levels in Britain) may have been gifts to the deities.
In Minoan Crete, the double axe (labrys) had a special significance, used by priestesses in religious ceremonies. And the symbol refers to deification ceremonies; part of the leaping over the bull symbol also found at Crete; whereby aspirant becomes able to speak as a god to create any reality; the symbol being really a sky map.[citation needed]
In 1998 a labrys, complete with an elaborately embellished haft, was found at Cham-Eslen, Canton of Zug, Switzerland. The haft was 120 cm long and wrapped in ornamented birch-bark. The axe blade is 17.4 cm long and made of antigorite, mined in the Gotthard-area. The haft goes through a biconical drilled hole and is fastened by wedges of antler and by birch-tar. It belongs to the early Cortaillod culture.
In folklore, stone axes were sometimes believed to be thunderbolts and were used to guard buildings against lightning, as it was believed (mythically) that lightning never struck the same place twice. This has caused some skewing of axe distributions.
Steel axes were important in superstition as well. A thrown axe could keep off a hailstorm, sometimes an axe was placed in the crops, with the cutting edge to the skies to protect the harvest against bad weather. An upright axe buried under the sill of a house would keep off witches, while an axe under the bed would assure male offspring.
Basques, Australians and New Zealanders have developed variants of rural sports that perpetuate the traditions of log cutting with axe. The Basque variants, splitting horizontally or vertically disposed logs, are generically called aizkolaritza (from aizkora: axe).
In Yorùbá mythology, the oshe (double-headed axe) symbolises Shango, Orisha (god) of thunder and lightning. It is said to represent swift and balanced justice. Shango altars often contain a carved figure of a woman holding a gift to the god with a double-bladed axe sticking up from her head.
The Arkalochori Axe is a bronze, Minoan, axe from the second millennium BC thought to be used for religious purposes. Inscriptions on this axe have been compared with other ancient writing systems.
This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (October 2010) |
The axe has two primary components: the axe head, and the haft.
The axe head is typically bounded by the bit (or blade) at one end, and the poll (or butt) at the other, though some designs feature two bits opposite each other. The top corner of the bit where the cutting edge begins is called the toe, and the bottom corner is known as the heel. Either side of the head is called the cheek, which is sometimes supplemented by lugs where the head meets the haft, and the hole where the haft is mounted is called the eye. The part of the bit that descends below the rest of the axe-head is called the beard, and a bearded axe is an antiquated axe head with an exaggerated beard that can sometimes extend the cutting edge twice the height of the rest of the head.
The axe haft is sometimes called the handle. Traditionally, it was made of a resilient hardwood like hickory or ash, but modern axes often have hafts made of durable synthetic materials. Antique axes and their modern reproductions, like the tomahawk, often had a simple, straight haft with a circular cross-section that wedged onto the axe-head without the aid of wedges or pins. Modern hafts are curved for better grip and to aid in the swinging motion, and are mounted securely to the head. The shoulder is where the head mounts onto the haft, and this is either a long oval or rectangular cross-section of the haft that's secured to the axe head with small metal or wooden wedges. The belly of the haft is the longest part, where it bows in gently, and the throat is where it curves sharply down to the short grip, just before the end of the haft, which is known as the knob.
Climbing axes from circa 1872
Firefighter with a fire axe
Hammer axes (or axe-hammers) typically feature an extended poll, opposite the blade, shaped and sometimes hardened for use as a hammer. The name axe-hammer is often applied to a characteristic shape of perforated stone axe used in the Neolithic and Bronze Ages. Iron axe-hammers are found in Roman military contexts, e.g. Cramond, Edinburgh, and South Shields, Tyne and Wear.
Today they are used in many different fields of work, completing all jobs from splitting wood to removing engines from vans. Tungsten is often added for weight as an upgrade, as well as six foot handles for the heavier jobs that require added force and "massive blows" such as cutting automobile frames, slicing brake rotors, rough body work, home construction, home de-construction, etc.
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拡張検索 | 「Moraxellaceae」「crystallographic axes」 |
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