swoosh

WordNet

the noise produced by the sudden rush of a fluid (a gas or liquid) (同)whoosh

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出典(authority):フリー百科事典『ウィキペディア（Wikipedia）』「2012/10/26 19:41:44」(JST)

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The swoosh is the symbol of the athletic shoe and clothing manufacturer Nike. It is one of the most recognized brand logos in the world.^[1]^[2]

History

The Nike Swoosh, designed by Carolyn Davidson and used by Nike, Inc.

The Nike "Swoosh'" is a corporate trademark created in 1971 by Carolyn Davidson, while she was a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS).

For seven years after its founding in 1964, BRS imported Onitsuka Tiger brand running shoes. In 1971, BRS decided to launch its own brand, which would first appear on a soccer cleat called the Nike, manufactured in Mexico. Knight approached Davidson for design ideas for this new brand, and she agreed to provide them. Over the ensuing weeks, she created at least a half-dozen different marks and gathered them together to present to Knight, Bob Woodell and Jeff Johnson (two BRS executives) at the company's home office, at the time located in Tigard, Oregon.

They ultimately selected the mark now known globally as the Swoosh. "I don't love it," Knight told her, "but I think it will grow on me." Davidson submitted a bill for US$35 for her work.^[3] In September 1983, Knight gave Davidson a golden Swoosh ring with an embedded diamond, and an envelope filled with an undisclosed amount of Nike stock to express his gratitude.^[4]

In June 1972, the first running shoes bearing the Swoosh were introduced at the U.S. Track and Field Olympic Trials in Eugene, Oregon. Until 1995, the official corporate logo for Nike featured the name Nike in Futura Bold, all-cap font, cradled within the Swoosh. In 1995, Nike began using the stand-alone Swoosh as its corporate logo, and continues to use it that way today.

References

^ "Logos that became legends: Icons from the world of advertising". The Independent. 2008-01-04. http://www.independent.co.uk/news/media/logos-that-became-legends-icons-from-the-world-of-advertising-768077.html. Retrieved 2009-06-28.
^ "Nike Canada FAQ page". http://www.nike.com/canada/siteInfo/faq.html. ^{[dead link]}
^ "Nike gives board seniors the boot". BBC. 2004-08-02. http://news.bbc.co.uk/2/hi/business/3527512.stm. Retrieved 2009-06-28.
^ "Nikebiz : About Nike : Heritage : Origin of the Swoosh". Archived from the original on 2007-10-23. http://web.archive.org/web/20071023034940/http://www.nike.com/nikebiz/nikebiz.jhtml?page=5&item=origin. Retrieved 2012-04-08.

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English Journal

[A comparison of ultrasonography versus traditional approach for caudal block in children].

Liu JZ, Wu XQ, Li R, Zhang YJ.SourceDepartment of Anesthesiology, Tianjin Children's Hospital, Tianjin 300074, China. drljzh@sina.com
Zhonghua yi xue za zhi.Zhonghua Yi Xue Za Zhi.2012 Apr 3;92(13):882-5.
OBJECTIVE: To apply ultrasonic technology in positioning and monitoring for pediatric caudal blocks and compare it with traditional landmark approach and Swoosh test.METHODS: After obtaining the approval of hospital ethics committee and written parental informed consent, a total of 102 American Soci
PMID 22781527

A comparison of the effectiveness of predictors of caudal block in children-swoosh test, anal sphincter tone, and heart rate response.

Dave NM, Garasia M.SourceDepartment of Anaesthesiology, Seth G S Medical College and KEM Hospital, Mumbai, India.
Journal of anaesthesiology, clinical pharmacology.J Anaesthesiol Clin Pharmacol.2012 Jan;28(1):17-20. doi: 10.4103/0970-9185.92428.
OBJECTIVE: To study the effectiveness of three predictors of successful caudal block in children, viz. swoosh test, heart rate response to injection, and laxity of anal sphincter tone.AIM: To improve the success rates of caudal block in children by identifying the best predictor.BACKGROUND: Caudal b
PMID 22345939

Visual swoosh test.

Russell W.
Paediatric anaesthesia.Paediatr Anaesth.2008 Dec;18(12):1237-8. doi: 10.1111/j.1460-9592.2008.02738.x. Epub 2008 Aug 19.
PMID 18717799

Related Pictures

Tree Swoosh image Nike Swoosh Logo Image Search Swoosh Swoosh 061016nike_swoosh Orange Nike Swoosh Best Logos of All Time Make a Nike Swoosh® w/o Looking at It [!3

[0] "Logos that became legends: Icons from the world of advertising". The Independent. 2008-01-04. http://www.independent.co.uk/news/media/logos-that-became-legends-icons-from-the-world-of-advertising-768077.html. Retrieved 2009-06-28.

[1] "Nike Canada FAQ page". http://www.nike.com/canada/siteInfo/faq.html. ^{[dead link]}

[2] "Nike gives board seniors the boot". BBC. 2004-08-02. http://news.bbc.co.uk/2/hi/business/3527512.stm. Retrieved 2009-06-28.

[3] "Nikebiz : About Nike : Heritage : Origin of the Swoosh". Archived from the original on 2007-10-23. http://web.archive.org/web/20071023034940/http://www.nike.com/nikebiz/nikebiz.jhtml?page=5&item=origin. Retrieved 2012-04-08.

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