gimmick

　

WordNet

1. a collection of gimmicks

PrepTutorEJDIC

1. いんちきの仕掛け,策略 / (手品などの)仕掛け,種 / (特に売り込みのときの)新くふう,うまい手
2. 見てくればかりの,からくりで人目を引く

Wikipedia preview

出典(authority):フリー百科事典『ウィキペディア（Wikipedia）』「2015/09/18 15:45:30」(JST)

wiki ja

[Wiki ja表示]

ギミック（gimmick）は、英語で仕掛け、策略を意味する。

特定分野の用語

• マーチングバンドにおいて、曲調やキメを表現するための動作。
• ギミック - プロレスラーのリング上でのキャラクター。
• ギミック - SFXなどで用いられる撮影技術。

作品名

• ギミック! - 金成陽三郎原作、薮口黒子作画の漫画。
• ギミック! - サン電子が製造、販売したファミリーコンピュータ用アクションゲーム。
• Gimmick - 田中美奈子のアルバム。
• Gimmick - 谷村奈南の曲。シングル「Say Good-bye」に収録。

その他

• ギミック (お笑い) - 吉本興業所属のお笑いコンビ。
• ギミック - SFX演出会社。東京都。

異なる綴り

• gimik - かつて存在した日本のアニメ制作集団。

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wiki en

[Wiki en表示]

For other uses, see Gimmick (disambiguation).

In marketing language, a gimmick is a unique or quirky special feature that makes something "stand out" from its contemporaries. However, the special feature is typically thought to be of little relevance or use. Thus, a gimmick is a special feature for the sake of having a special feature. It began, however, as a slang term for something that a con artist or magician had his assistant manipulate to make appearances different from reality. Such things as the manipulating of a gaming wheel led to the idea of a "gimmick" being used. Musicians often use gimmicks such as Slash's top hat, Angus Young's schoolboy uniform and Deadmau5's mouse helmet.

In marketing, product gimmicks are sometimes considered mere novelties, and not really that relevant to the product's functioning, sometimes even earning negative connotations. However, some seemingly trivial gimmicks of the past have evolved into useful, permanent features. According to the OED, the word is first attested in 1926, defined in the Wise-Crack Dictionary by Main and Grant as "a device used for making a fair game crooked".

Finding a successful gimmick for an otherwise mundane product is often an important part of the marketing process. For example, toothbrushes are often given various gimmicks, such as bright colors, easy-grip handles, or color-changing bristles so they appear more exciting to consumers. This is often done when trying to appeal to children or excitable adults, who often get more excited about the gimmick than the product. Electronic toys and hand-held devices are often appealing because of a gimmick that they offer.

Major product features which are poorly designed become known as gimmicks to the product users. Plastic devices often suffer from weak structural components or fragile construction, leading to deforming and cracking of the over-strained and poorly engineered mechanisms. This leaves the owner with the basic functions of the item and the gimmick disabled or, in the case of very cheaply produced products, the gimmick broken completely from the main body of the item.

References

English Journal

• Making Surgical Care Safer: A Survey on the Implementation of the Checklist by Belgian Surgeons.

• Michel L1, Lemaire L, Rosiere A.
• Acta chirurgica Belgica.Acta Chir Belg.2015 Sep-Oct;115(5):334-40.
• BACKGROUND: The operating theatre (OT) is a complex environment. The purpose of this survey was to evaluate the implementation of the surgical checklist (SC) at individual level by Belgian Surgeons.METHODS: A Surgical Checklist Questionnaire (SCQ) related to the use of the SC by individual surgeons
• PMID 26559999

• Non-invasive Ventilation: A Gimmick or Does it Really Affect Outcomes?

• Behringer TS1, Collins S1.
• Current emergency and hospital medicine reports.Curr Emerg Hosp Med Rep.2015 Jun;3(2):62-65.
• PMID 25932351

• PERSONAL HEALTH BUDGETS IN ENGLAND: MOOD MUSIC OR DEATH KNELL FOR THE NATIONAL HEALTH SERVICE?

• Scott-Samuel A.
• International journal of health services : planning, administration, evaluation.Int J Health Serv.2015;45(1):73-86.
• Personal health budgets in England are National Health Service (NHS) funds that can be allocated to certain groups of patients to allow them, together with their NHS support staff, to purchase services or equipment that they believe will enhance their health and well-being. Some see this as a welcom
• PMID 26460448

Japanese Journal

• 児童の協働による課題解決型ワークショップのプログラム開発:こどもワークショップ「世界一遅い球転がしに挑戦しよう！」の実施と考察

• 日本デザイン学会研究発表大会概要集 63(0), 102, 2016
• NAID 130005162254

• 14138 AIR475(エアヨナゴ)アートプロジェクトにおける街中展示と仕掛け(場所と流れ(1):流れが出会う場所,建築デザイン,学術講演会・建築デザイン発表会)

• 学術講演梗概集 2015(建築デザイン), 276-277, 2015-09-04
• NAID 110009999222

• 角膜反射法における視線計測可能ボリュームシミュレータの開発とマルチユーザ視線インタラクションシステムへの適用

• 情報処理学会論文誌 55(11), 2476-2486, 2014-11-15
• NAID 110009843056

Related Links

• Gimmick. Official Website

Gimmick.オフィシャルウェブサイト ... [2015.09.30] 10月27日(火) アウトストアイベント開催!! / Gimmick.メンバーRozetta cafeにて店長イベント決定 [2015.09.27] LIVE情報更新!!(Gimmick. last live 開場開演時間変更)

• GIMMICK Special Effects | 特殊効果演出

ギミックは各種イベント、コンサート、テレビ等の特殊効果に関する、企画・制作それに付随するすべての業務をおこないます。また、特殊効果用煙火の販売もおこなっております。

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