WordNet

sprinkle with silver iodide particles to disperse and cause rain; "seed clouds"
a mature fertilized plant ovule consisting of an embryo and its food source and having a protective coat or testa
a small hard fruit
inoculate with microorganisms
remove the seeds from; "seed grapes"
bear seeds
distribute (players or teams) so that outstanding teams or players will not meet in the early rounds
go to seed; shed seeds; "The dandelions went to seed"
help (an enterprise) in its early stages of development by providing seed money
introduce an idea or attitude into the mind of; "My teachers inoculated me with their beliefs"
impregnate with the virus or germ of a disease in order to render immune
insert a bud for propagation
introduce a microorganism into
place at intervals in or among; "intersperse exclamation marks in the text"
introduce ones writing or speech with certain expressions (同)interlard
the property of being diffused or dispersed (同)diffusion
the opening of a subject to widespread discussion and debate (同)airing, public exposure, spreading
taking a vaccine as a precaution against contracting a disease (同)vaccination

PrepTutorEJDIC

〈思想・ニュースなど〉‘を'広める,普及させる
〈U〉〈C〉『種』,種子 / 〈C〉《複数形で》(物事・事件などの)原因,根源,種 / 〈U〉(聖書で)子供たち,子孫 / 〈土地〉‘に'『種をまく』,まく;(…を)…‘に'まく《+『名』+『with』+『名』》 / 〈果物など〉‘の'種を除く / 〈チーム・競技者など〉‘を'シードする / (人工雨を降らすため)〈雲〉‘に'ドライアイス(その他の化学薬品)を散布する / 〈植物が〉種(実)を生ずる;種(実)を落とす
(…に備えて…を)〈人・動物〉‘に'予防接種をする《+『名』+『against』+『名』+『with』+『名』》 / (人・動物などに)〈病原菌など〉‘を'予防接種する《+『名』+『into』+『名』》
(…の間に)…‘を'散らばせる,まき散らす《+『名』+『among』(『between』)+『名』》 / 《通例受動態で》(他のものを散りばめて)…‘に'変化を与える;(他のものを)…‘に'散りばめる《+『名』+『with』+『名』》
(思想・ニュースなどの)普及,流布
予防接種すること:〈C〉予防注射

Wikipedia preview

出典(authority):フリー百科事典『ウィキペディア（Wikipedia）』「2017/08/02 17:48:45」(JST)

wiki en

[Wiki en表示]

To disseminate (from lat. disseminare "scattering seeds"), in the field of communication, means to broadcast a message to the public without direct feedback from the audience.

Meaning

Dissemination takes on the theory of the traditional view of communication, which involves a sender and receiver. The traditional communication view point is broken down into a sender sending information, and receiver collecting the information processing it and sending information back, like a telephone line.

With dissemination, only half of this communication model theory is applied. The information is sent out and received, but no reply is given. The message carrier sends out information, not to one individual, but many in a broadcasting system. An example of this transmission of information is in fields of advertising, public announcements and speeches. Another way to look at dissemination is that of which it derives from the Latin roots, the scattering of seeds. These seeds are metaphors for voice or words: to spread voice, words, and opinion to an audience.

Usage

Dissemination can be powerful when adding rhetoric or other forms of persuasiveness to the speech. According to John Durham Peters, who wrote Communication as Dissemination, "making a public offering is perhaps the most basic of all communicative acts, but once the seeds are cast, their harvest is never assured... The metaphor of dissemination points to the contingency of all words and deeds, their uncertain consequences, and their governance by probabilities rather than certainties."^[1] In other words, dissemination of words to multiple people can take on multiple meanings to each individual depending on the experience, the attitude, the knowledge, the race or even the gender of the listener. All of these aspects can distort the message that the sender is disseminating towards the public. Depending on the circumstances, the surroundings and the environment the listener is receiving this message in can also have an effect on the outcome of the meaning of the message received. This interference is also known as "Noise" in the traditional model of communication theory. Noise can distort the original meaning of a message.

Furthermore, John Durham Peters explains that "broadcasting information to an open ended destination is a feature of all speech. The metaphor of dissemination directs our attention to those vast continents of signification that are not directly interactive."^[1] Dissemination basically sends information to an audience, without direct contact to the receiver, and without a direct response or clarification method that a conversation or dialogue would have. ^[2]

In policy development, mainstreaming is seen as going a step further than dissemination, in that it tries to embed change in policy and practice, rather than just publishing information.

References

^ ^a ^b "Communication as... Perspectives Theory." Shepherd, Gregory J., John, Jefferey St., Striphas, Ted (eds.) (Thousand Oaks, CA: Sage, 2006), 211-22. Peters, John Durham. "Communication as Dissemination".
^ http://www.dictionary.reference.com/browse/dissemination

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Designing for dissemination: lessons in message design from "1-2-3 pap".

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Casey CL1, Hernandez SM2, Yabsley MJ3, Smith KF4, Sanchez S5.
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The Diguanylate Cyclase GcbA Facilitates Pseudomonas aeruginosa Biofilm Dispersion by Activating BdlA.

Petrova OE1, Cherny KE1, Sauer K2.
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LTEの負荷を軽減して渋滞情報を提供するNAviシステムの提案

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Related Pictures

★リンクテーブル★

リンク元	「dissemination」「seed」「intersperse」「散在」「inoculate」
拡張検索	「disseminated intravascular coagulation」「disseminated cryptococcosis」「disseminated intravascular coagulopathy」「systemic disseminated candidiasis」「disseminated lipogranulomatosis」
関連記事	「disseminated」