intangibility

　 　

WordNet

1. the quality of being intangible and not perceptible by touch (同)intangibleness, impalpability

PrepTutorEJDIC

1. 触れることのできないこと / 漠然としてつかみどころのないこと

Wikipedia preview

出典(authority):フリー百科事典『ウィキペディア（Wikipedia）』「2013/12/29 11:21:37」(JST)

wiki en

[Wiki en表示]

Intangibility is used in marketing to describe the inability to assess the value gained from engaging in an activity using any tangible evidence. It is often used to describe services where there isn't a tangible product that the customer can purchase, that can be seen, tasted or touched.

Other key characteristics of services include perishability, inseparability and variability.^{[citation needed]}

Marketing Implications

When a customer is buying a service, he perceives a risk related to the purchase. In order to reassure the buyer and build his confidence, marketing strategists need to give tangible proofs of service quality. Because of service intangibility, consumers are less likely to switch brands or try new ones.

References

English Journal

• Painting Dose: The ART of Radiation.

• Roberts HJ1, Zietman AL2, Efstathiou JA3.
• International journal of radiation oncology, biology, physics.Int J Radiat Oncol Biol Phys.2016 Nov 15;96(4):722-728. doi: 10.1016/j.ijrobp.2016.08.010. Epub 2016 Aug 20.
• PMID 27788945

• "I can sit on the beach and punt through my mobile phone": The influence of physical and online environments on the gambling risk behaviours of young men.

• Deans EG1, Thomas SL2, Daube M3, Derevensky J4.
• Social science & medicine (1982).Soc Sci Med.2016 Oct;166:110-9. doi: 10.1016/j.socscimed.2016.08.017. Epub 2016 Aug 9.
• PMID 27551825

• Can reflexivity be learned? An experience with tobacco control practitioners in Canada.

• Bisset S1, Tremblay MC2, Wright MT3, Poland B4, Frohlich KL5.
• Health promotion international.Health Promot Int.2015 Sep 8. pii: dav080. [Epub ahead of print]
• PMID 26350444

Japanese Journal

• サービス業への適用に向けたIE手法の比較検討

• 経営情報学会　全国研究発表大会要旨集 2016f(0), 293-296, 2016
• NAID 130005175940

• New Product Development in Financial Industries:Media Tangibility and Media Durability of Financial Products

• Annals of Business Administrative Science 12(2), 63-70, 2013
• NAID 130003379091

• 観光地での土産購入における購入率と行動指標の分析

• 日本経営工学会論文誌 = Journal of Japan Industrial Management Association 63(3), 173-181, 2012-10-15
• NAID 110009554679

Related Links

• Intangibility | Define Intangibility at Dictionary.com

British Dictionary definitions for intangibility Expand intangible / ɪnˈtændʒɪb ə l / adjective 1. incapable of being perceived by touch; impalpable 2. imprecise or unclear to the mind: intangible ideas 3. (of property or a business noun ...

• Intangibility - Superpower Wiki - Wikia

Intangibility Extension Physical Disruption Spatial Phasing Techniques Intangibility Infusion Planetary Dissociation Travel Variations Amalgamation: user merges into the object and emerges from the other side. Solid Merging ...

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